SEO Audit Summary Generator

Step-by-step guide

1. 1
   Enter client and auditor details
   Fill in the client name or website URL, the audit date, the auditor name, and set the overall SEO health score using the slider (0–100). These details appear in the executive summary section of the generated report.
2. 2
   Fill in Technical SEO issues
   Review the 8 pre-populated technical issues (page speed, crawl errors, HTTPS, Core Web Vitals, etc.). Set the severity for each: Critical, High, Medium, or Low: and enter the affected pages and recommended fix. Toggle off any issues that don't apply to this site.
3. 3
   Fill in On-Page, Off-Page, and Content issues
   Work through the remaining three sections: On-Page SEO (title tags, meta descriptions, content quality), Off-Page and Authority (backlinks, domain authority, toxic links), and Content Issues (thin content, duplication, keyword cannibalization). Add affected pages and fixes for each included issue.
4. 4
   Generate the audit report
   Click 'Generate Audit Report' to produce a fully formatted summary. The report opens with an executive summary paragraph, lists all issues grouped by severity (Critical first), provides a section-by-section breakdown, highlights quick wins from Medium-priority items, and closes with recommended next steps.
5. 5
   Copy, download, or print the report
   Use the Copy button to copy the plain-text report to your clipboard, Download as .txt to save the file, or click Print to open the browser print dialog. The print view is formatted for clean A4 or letter output suitable for client delivery or PDF export.

Frequently Asked Questions

What sections does the SEO audit report cover?

The generated report covers four audit categories: Technical SEO (page speed, crawl errors, HTTPS, XML sitemap, robots.txt, Core Web Vitals, canonical tags, structured data), On-Page SEO (title tags, meta descriptions, H1 tags, image alt text, internal links, keyword optimisation, duplicate content, URL structure), Off-Page and Authority (backlink profile, domain authority, toxic links, NAP consistency, Google Business Profile, brand mentions), and Content Issues (content gaps, content freshness, duplicate content, keyword cannibalization, low word count pages, missing content types).

How is the overall SEO health score used?

The health score (0–100) you set with the slider appears in the executive summary and is described contextually: 0–39 is 'needs significant improvement', 40–59 is 'below average with several priority areas', 60–74 is 'moderate with targeted improvements needed', 75–89 is 'good with some refinements required', and 90–100 is 'excellent with minor enhancements possible'. This framing helps set the right tone for client presentations before they read the issue list.

What is the difference between Critical and High severity issues?

Critical issues have a direct and immediate negative impact on crawling, indexing, or ranking: examples include broken HTTPS, no XML sitemap, or severe Core Web Vitals failures. High severity issues significantly harm SEO performance but are not blocking: examples include slow page speed, missing title tags on key pages, or a weak backlink profile. Medium issues represent meaningful improvements, and Low issues are optimisation opportunities that would provide incremental gains.

Can I add custom issues not in the default list?

The tool pre-populates common issues in each category but every issue field is fully editable: you can overwrite any issue name, change the severity, and fill in the affected pages and fix. If your audit reveals issues not in the default set, simply overwrite a row that does not apply to the site you are auditing.

What does the Quick Wins section contain?

The Quick Wins section automatically collects all Medium-priority included issues from all four audit categories. These are issues that are impactful enough to be worth addressing but not so severe as to be urgent: making them ideal candidates for the 30-day action plan after critical and high issues are resolved. The section is generated automatically; you don't need to identify quick wins manually.