CRO Checklist Generator

Step-by-step guide

1. 1
   Select your page type
   Choose the type of page you want to optimize: Landing Page, Homepage, Product Page, Checkout Page, Lead Form, or Pricing Page. The checklist items are tailored to the specific conversion goals and user behavior patterns of each page type.
2. 2
   Choose your industry
   Select your industry (E-commerce, SaaS, B2B Services, Real Estate, Healthcare, Education, Finance, or Other). The industry selection adds additional checklist items relevant to your sector: for example, SaaS includes trial-specific items, and E-commerce adds cart abandonment and product trust items.
3. 3
   Generate your checklist
   Click 'Generate Checklist' to produce a comprehensive, prioritized CRO checklist. Each item is tagged HIGH, MEDIUM, or LOW priority, so you know where to focus first.
4. 4
   Work through the checklist
   Check off each item as you address it on your page. The progress bar and score show how many items you have completed. Use the filter buttons (All / High Priority / Not Done) to focus on critical items or outstanding tasks.
5. 5
   Export or copy your checklist
   Download the checklist as a .txt file or copy it as Markdown (with [ ] and [x] checkbox syntax) to paste into Notion, GitHub, or your project management tool. The export preserves your checked/unchecked state.

Frequently Asked Questions

What is CRO and why does it matter?

CRO (Conversion Rate Optimization) is the process of improving a page or flow to increase the percentage of visitors who take a desired action: such as submitting a form, completing a purchase, or starting a free trial. A 1% improvement in conversion rate on a high-traffic page can have the same revenue impact as a 20% increase in traffic spend. CRO is often the most cost-effective way to grow revenue because it works with existing traffic rather than spending more to acquire new visitors.

What makes a high-converting landing page?

Research consistently points to the same factors: a clear, benefit-focused headline above the fold; a single, prominent CTA that matches the ad that sent the visitor; social proof (testimonials, logos, review counts); specificity (numbers, timeframes, concrete claims); the removal of navigation links that distract from conversion; and fast load time (under 3 seconds). This checklist covers all of these areas and more.

How are checklist items prioritized?

HIGH priority items are those with the greatest proven impact on conversion rates: typically above-the-fold elements, CTA design, and social proof. MEDIUM priority items improve trust, copy quality, and form design. LOW priority items are technical or performance-related: important but usually not the first bottleneck. Address HIGH items first before moving to MEDIUM and LOW.

Does the checklist adapt to my industry?

Yes. When you select an industry, additional items are added to the relevant sections. For example, E-commerce pages receive items about product trust (return policies, shipping guarantees, user reviews), cart abandonment recovery, and payment security badges. SaaS pages get trial-specific items like removing credit card requirements and adding in-app onboarding guidance. B2B Services pages get items about case studies and qualification criteria.

How do I use the Markdown export?

Click 'Copy as Markdown' to copy the checklist in standard Markdown checkbox format: unchecked items appear as `- [ ] item` and checked items appear as `- [x] item`. This format works in Notion, GitHub Issues, GitLab, Linear, Obsidian, and any other tool that renders Markdown. Paste it directly into your task or document.

How long does a CRO audit take?

A quick CRO audit using this checklist takes about 15–30 minutes per page. Work through each section systematically, check off items that are already in place, and note the items that need attention. HIGH priority items should be addressed first: if you can implement 5–10 HIGH priority items, you will likely see measurable improvement in conversion rates. Save the checklist as a Markdown file to track progress over multiple sessions.