Abandoned Cart Email Generator

Step-by-step guide

1. 1
   Enter your brand, product, and price details
   Fill in your brand name, the product that was left in the cart, and the product price with currency. These details are woven into all three emails to make the copy feel specific and relevant rather than generic. The customer name field defaults to '[First Name]': a merge tag you can replace with your email platform's personalisation variable.
2. 2
   Add the cart recovery URL
   Enter the URL that takes the shopper directly back to their cart or to a pre-filled checkout page. Most email platforms generate a unique, customer-specific recovery URL for each abandoned cart email: paste a placeholder here and replace it with the dynamic variable in your email tool (e.g. {{cart_url}} in Klaviyo or Omnisend).
3. 3
   Select an offer type
   Choose whether to include an incentive in the sequence: no offer (brand-strength play), a percentage discount (5%, 10%, or 15%), free shipping, or a free gift. The offer is introduced in Email 2 (24 hours) and emphasized more urgently in Email 3 (72 hours). Offers are typically withheld from Email 1 to avoid training shoppers to abandon carts intentionally to wait for a discount.
4. 4
   Choose your email tone
   The tone setting rewrites all three email subjects, preview texts, and body copy across four styles: Warm & Friendly (conversational, low-pressure), Professional (formal, benefit-led), Urgent (scarcity-driven), and Humorous (playful, narrative-driven). Choose the style that best matches your brand voice: or generate multiple tones and compare.
5. 5
   Copy and deploy each email
   Each email shows the subject line, preview text, and full body copy separately. Copy individual emails with the per-email button, or use 'Copy All 3 Emails' to copy the complete sequence in one action. Download as a .txt file to share with your team or email marketing agency. Paste into Klaviyo, Shopify Email, Omnisend, Mailchimp, or any other platform.

Frequently Asked Questions

What percentage of shopping carts are abandoned?

Across e-commerce as a whole, approximately 70–75% of shopping carts are abandoned before purchase. The rate varies by device (mobile abandonment is typically higher than desktop) and by category (financial products have among the highest abandonment; digital products are lower). This makes cart abandonment one of the highest-leverage recovery opportunities in e-commerce: the shopper has already demonstrated intent and familiarity with your brand, making them far more likely to convert than a cold visitor.

How many emails should an abandoned cart sequence have?

A three-email sequence is the industry standard and the format most extensively tested across Shopify and WooCommerce stores. Email 1 (sent within 1 hour) is a gentle reminder: the shopper may have simply been interrupted. Email 2 (sent at 24 hours) reinforces value and social proof. Email 3 (sent at 72 hours) uses urgency and, if applicable, the offer. Some brands run a four-email sequence with an additional check-in at 48 hours, but three emails recovers the majority of recoverable revenue with the least unsubscribe risk.

When should I include a discount in my cart recovery emails?

The best practice is to withhold discounts from Email 1 and introduce them in Email 2 or Email 3 only. Showing a discount in Email 1 trains shoppers to abandon carts deliberately to wait for an offer: a well-documented behaviour in stores that send immediate discount codes. If you do offer a discount, the standard approach is to start without an offer, introduce it in Email 2 if the cart hasn't been recovered, and emphasise expiry in Email 3. Percentage discounts (10–15%) tend to outperform free shipping for higher-priced products; free shipping works well for lower-priced items where shipping cost is a meaningful percentage of the order value.

What email tone converts best for cart recovery?

No single tone universally outperforms others: the best tone depends on your brand voice and customer demographic. Warm & Friendly works well for lifestyle, fashion, and beauty brands where emotional connection drives purchases. Professional is most effective for B2B-adjacent products, electronics, and higher-consideration purchases. Urgent performs well for fashion, limited-edition products, and fast-moving consumer goods. Humorous can achieve notably high open and click rates for brands with younger audiences or strong personality, but it requires consistent brand voice across all touchpoints to feel authentic rather than forced.

Which email platform should I use for abandoned cart emails?

For Shopify stores, Klaviyo is the most widely used and feature-rich platform for abandoned cart flows: it offers native Shopify integration, dynamic cart content, and revenue attribution. Omnisend is a strong alternative with a simpler setup and competitive pricing for lower send volumes. Shopify Email (native) handles basic cart abandonment but lacks the advanced segmentation of dedicated email marketing tools. For WooCommerce, Klaviyo, ActiveCampaign, and WooCommerce's built-in cart abandonment feature are the main options. For Magento and custom platforms, any platform with webhook or API integration can be used.