Ad Creative Analyzer
Score your ad headline, body copy, and CTA across 8 criteria. Get actionable improvement tips instantly.
Your Ad Creative
Free ad creative analyzer: score your headlines, body copy, and CTAs instantly
Writing ad copy without objective feedback is one of the most common mistakes in digital marketing. An ad that feels compelling to the person who wrote it often lacks specificity, misses urgency, or uses the wrong CTA structure for the platform. This analyzer evaluates your ad creative across eight evidence-based criteria: from headline clarity and benefit language to platform character compliance: and gives you a concrete, actionable score in seconds.
The tool is designed for performance marketers, copywriters, and business owners who want to improve their ad quality before spending budget. Compare two variants side by side to choose the stronger creative, or use the improvement suggestions to refine a single ad until it reaches a high score. All analysis runs in your browser: no API calls, no usage limits, no account required.
Step-by-step guide
- 1Enter your ad headline
Type or paste your ad headline. The character counter helps you stay within platform limits. For Google Search, the headline should be under 30 characters; for Facebook, under 125 characters. - 2Add body copy and CTA
Enter the body copy or description for your ad, then type the call-to-action text (e.g. 'Start Free Trial', 'Get a Quote', 'Shop Now'). These are scored separately across multiple criteria. - 3Select platform and campaign goal
Choose the platform (Google Search, Facebook, Instagram, LinkedIn, or Display) and the campaign goal (Awareness, Clicks, Conversions, or Leads). The platform selection affects the character compliance score. - 4Click Analyze
Press the Analyze button to run the scoring engine. Eight criteria are evaluated instantly: each scored 0 to 10: and the overall score (0–100) is displayed with a color-coded rating. - 5Review scores and improvement tips
Each criterion shows a colored progress bar, your score, and a short explanation of what worked or what's missing. The Improvement Suggestions section gives 2–3 specific actionable tips based on your lowest-scoring areas.
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Frequently Asked Questions
- How is the overall score calculated?
- The overall score is the average of eight individual criteria scores, each on a 0–10 scale. The eight criteria are: Headline Clarity, Benefit-First Language, Urgency & FOMO, Power Words, Specificity, CTA Strength, Platform Character Compliance, and Emotional Trigger. The average is multiplied by 10 to produce a 0–100 score. Scores below 40 are rated Needs Work, 41–70 are Good, and 71–100 are Excellent.
- What makes a high-scoring headline?
- A high-scoring headline is clear and under the platform character limit, uses benefit-focused language (words like save, improve, boost), includes a number or specific claim for credibility, and avoids jargon. Power words like free, proven, guaranteed, and instant also increase the score. The single most impactful improvement is usually adding a specific number: '3x faster' or '50% off': as specificity is one of the most underused elements in ad headlines.
- What platform limits does the tool check?
- The tool checks character compliance against these limits: Google Search headline ≤30 characters, Google Search description ≤90; Facebook primary text ≤125; LinkedIn ≤150; Instagram follows Facebook limits. Display ads are scored more leniently. A score of 10 means you are within the platform's recommended limit for the selected platform.
- What is the difference between Power Words and Benefit-First Language?
- Benefit-First Language checks for verbs and phrases that describe outcomes for the customer: save, increase, improve, boost, get, achieve, earn, grow, reduce, eliminate. Power Words are a broader set of high-impact marketing words: free, proven, guaranteed, exclusive, secret, new, instant, fast, easy, breakthrough, results, transform. Benefit-First Language is about customer outcomes; Power Words are about psychological triggers and authority signals.
- Can I compare two ad variants?
- Yes. After analyzing your first variant, click 'Add Variant B' to reveal a second set of inputs. Both variants are scored simultaneously and displayed side by side, making it easy to see which headline, copy, or CTA performs better across all eight criteria.
- Does the tool use AI or an external API?
- No. All scoring is done entirely in your browser using pattern matching and word analysis. No text is sent to any server. The logic is deterministic: the same input always produces the same score. This means results are instant, private, and available offline.
AlteredIdea vs alternatives
vs AI copywriting tools: AI tools generate new copy; this tool analyzes and scores what you already have with transparent, explainable criteria: no black-box judgments.
vs manual review checklists: Instant quantitative scoring across 8 dimensions, with a side-by-side variant comparison mode. No manual counting or reading required.
vs paid ad testing platforms: Completely free, no account needed, no minimum ad spend required to access feedback.