Marketplace Listing Optimizer

Step-by-step guide

1. 1
   Select your marketplace and enter product basics
   Choose your target marketplace (Amazon, Noon, eBay, Etsy, Talabat, or Generic). Enter your current product title, primary keyword, and optional secondary keywords separated by commas. The tool applies marketplace-specific character limits and keyword placement rules to the analysis.
2. 2
   Enter your bullet points
   Fill in up to 5 bullet points: each should be a single sentence summarising a key feature or benefit. Bullet points are scored on count (5 is optimal), whether the first word is a capitalised feature or benefit word, and whether they reference your primary keyword.
3. 3
   Enter your product description
   Paste your current product description into the text area. The description is scored primarily on word count (200+ words scores full marks), and secondarily on whether it incorporates your secondary keywords. If your description is thin, the optimized output will help you structure a fuller version.
4. 4
   Add category, price, and generate
   Select your product category and enter the price and currency. Then click 'Analyze & Optimize' to generate a full listing score across 6 criteria, a grade, and an optimized version of your title and bullet points.
5. 5
   Review score, breakdown, and optimized listing
   Review your total score out of 60 and the per-criterion breakdown to identify your weakest areas. Scroll down to the Optimized Version section to see a rewritten title (meeting marketplace character limits) and restructured bullet points in BENEFIT: supporting detail format. Copy the optimized listing as text.

Frequently Asked Questions

What makes a good Amazon product listing title?

An effective Amazon product listing title follows a consistent structure: Brand + Product Type + Key Feature + Size/Color/Variant + Model Number (if applicable). The primary keyword should appear as early as possible: ideally within the first 80 characters, since Amazon truncates titles in search results at around that length. Amazon enforces a 200-character title limit, and titles that exceed it or include promotional phrases like 'Best' or 'Cheapest' risk suppression. Capitalise the first letter of every major word (title case), avoid special characters other than hyphens and commas, and never include pricing, promotional messaging, or seller information in the title.

How should I write bullet points for Amazon and Noon?

Bullet points on Amazon and Noon serve two purposes: informing buying decisions and reinforcing keyword relevance. Each bullet should begin with an all-caps or capitalised feature word that communicates the core benefit: for example, 'ADJUSTABLE FIT: the padded shoulder straps allow...' Start with the most important benefit and work down in order of buyer relevance. Keep each bullet to a single coherent point and aim for 15–25 words per bullet. Include your primary keyword naturally in at least one bullet and work secondary keywords into others where they read naturally. Avoid restating the title in the bullets and do not include pricing, seller information, or availability claims.

Why does my listing need 200+ words in the description?

On most marketplaces, a longer product description signals completeness and increases the likelihood of a listing appearing in broader keyword searches, including long-tail queries that are not covered by the title or bullets. On Amazon, the product description is less prominent for most categories than it once was (A+ Content has largely replaced it for brand-registered sellers), but for non-brand-registered sellers it remains important. On Noon and generic marketplace platforms, descriptions are prominently displayed and often the deciding factor for buyers comparing similar products. A 200-word minimum ensures you can cover: what the product is, who it is for, how it works, what makes it different, and what is included: all of which reduce buyer uncertainty and returns.

What is keyword coverage and why does it matter?

Keyword coverage refers to how consistently your primary and secondary keywords appear across your listing's different text fields: title, bullet points, and description. Marketplaces use keyword coverage as one signal in their search ranking algorithms: a product listing that mentions its primary keyword in the title, at least one bullet point, and the description is considered more relevant to that keyword than one that only mentions it once. This tool scores keyword coverage by checking whether your primary keyword appears in the title and at least one bullet (full marks), only in the title (partial marks), only in the bullets (fewer marks), or neither. Secondary keyword coverage is scored by checking how many of your secondary keywords appear in the combined text of your description and bullets.

How are the platform compliance rules different across marketplaces?

Each marketplace has distinct title length limits that affect how your product appears in search results. Amazon enforces a hard limit of 200 characters for most categories, but best practice is to keep titles under 150 characters so they display fully in mobile search results. Noon has a stricter limit of 150 characters to match its search results display format. eBay limits titles to 80 characters: this is tight, so every word must earn its place, and the primary keyword should be the very first words in the title. Etsy rewards keyword placement early in the title, with its algorithm giving extra weight to keywords that appear in the first 40 characters. This tool applies the relevant character limit and placement rule for your chosen marketplace and deducts points accordingly in the Platform Compliance criterion.