Internal Linking Suggestion Builder

Step-by-step guide

1. 1
   Enter your pages and target keywords
   Add each page you want to map: paste its URL (or relative path like /blog/seo-guide) and the primary keyword you want that page to rank for. You can add up to 20 pages. Three example rows are pre-filled to show the expected format.
2. 2
   Add all relevant pages to the map
   Include every page that could reasonably link to or receive links from other pages: blog posts, service pages, landing pages, and category pages. The more pages you include, the richer and more useful the linking map will be.
3. 3
   Click Generate Linking Map
   The tool analyses keyword relationships between all pages. Pages with overlapping keywords are identified as strong linking candidates. For pages with no keyword overlap, the tool recommends cross-linking to expose visitors to different topic areas.
4. 4
   Review the linking recommendations
   Each page card shows which other pages it should link to and what anchor text to use (derived from the target keyword of the destination page). You also get three anchor text variations for each source page: useful for varying anchor text across the site.
5. 5
   Export as Markdown
   Download the full linking map as a .md file to share with your development team, paste into Notion, or attach to a project brief. The export preserves all source pages, link targets, and anchor text suggestions in a clean, readable format.

Frequently Asked Questions

Why does internal linking matter for SEO?

Internal links serve two critical functions for SEO. First, they help search engine crawlers discover and index new pages: without internal links pointing to a page, Google may never find it. Second, they distribute PageRank (link authority) across your site: a well-linked internal page benefits from the authority of every page that links to it. Studies consistently show that pages with strong internal link profiles rank significantly better than pages with few internal links, even when external backlink profiles are similar.

What is anchor text and why does it matter?

Anchor text is the clickable, visible text of a hyperlink. When Google sees a link with the anchor text 'keyword research tips' pointing to a page, it uses that signal to understand what the destination page is about and what it should rank for. Using keyword-rich, descriptive anchor text for internal links is one of the most underused on-page SEO tactics. Avoid generic anchor text like 'click here' or 'read more' for internal links: always use a phrase that describes the destination content.

How does the tool decide which pages should link to each other?

The tool performs a keyword relevance match: if two pages share words of 3 or more characters in their target keywords, they are identified as related and flagged as strong linking candidates. For pages with no obvious keyword relationship, the tool recommends cross-linking to expose visitors to different topic areas on your site. This mirrors the way SEO professionals approach link architecture: prioritise topically related links first, then use cross-category links to reduce the gap between deeper pages and the homepage.

How many internal links should each page have?

Google's John Mueller has stated that the number of links on a page matters less than the quality and relevance of those links. However, a practical rule for content pages is 3–6 contextual internal links per article: 2–3 pointing to related content the reader will find valuable (supporting the current topic), and 1–2 pointing to higher-level pillar or category pages. Avoid over-linking: every link you add dilutes the value passed through each individual link. This tool suggests 2–3 links per page, which is a healthy starting point.

What is the difference between pillar links and cluster links?

In a topic cluster model, pillar pages are broad overview pages targeting high-volume head terms (e.g. 'Email Marketing Guide'), and cluster pages are detailed articles targeting long-tail subtopics (e.g. 'How to Write Email Subject Lines'). Pillar links point from the pillar page down to each cluster article. Cluster links point from each cluster article back up to the pillar. This bidirectional linking structure signals to Google that both pages are part of the same topical authority hub, improving the ranking potential of the entire cluster. When using this tool, include your pillar pages and cluster articles together for best results.