Is the UTM builder generating standard parameters?

Yes: it produces utm_source, utm_medium, utm_campaign, utm_term, and utm_content in the format that GA4 and Universal Analytics both recognize.

What's the ROI calculator based on?

Basic return on investment: (revenue - cost) / cost × 100. You can also model customer acquisition cost and lifetime value as separate inputs.

What does the ad copy generator produce?

Draft copy based on the product, target audience, and tone you describe. Treat it as a solid starting point to edit: not a final version to publish straight away.

Is the keyword cluster tool useful for Google Ads campaigns?

Yes. Grouping keywords by theme helps you build tighter ad groups, which tends to improve Quality Score and lower cost per click.

What does the funnel builder output?

A visual breakdown of your conversion funnel stages and drop-off rates. You enter the numbers and it diagrams the flow: useful for presentations and client reports.

Campaign Brief Generator Facebook Ad Copy Keyword Cluster Builder Landing Page ROI Calc UTM Builder & Tracker Ad Creative Analyzer Marketing Funnel Builder CRO Checklist Generator

Marketing & Ad Agency Tools

8 high-value tools built for performance marketers and ad agencies: from campaign briefs and ad copy to ROI calculators and CRO checklists. All run entirely in your browser.

📋

Ad Campaign Brief Generator

Agency

Generate a complete campaign brief for Google Ads, Meta, LinkedIn, or YouTube. Covers audience, creative direction, KPIs, and next steps.

📣

Facebook Ad Copy Variations

Meta Ads

Generate 5 ad copy variations using proven frameworks: Hook & Shock, Question Lead, PAS, Social Proof, and Benefit List.

🔑

Google Ads Keyword Cluster Builder

Google Ads

Paste your keyword list and auto-cluster by intent: branded, competitor, high-intent, informational, and local. Export to CSV.

📊

Landing Page ROI Calculator

Analytics

Calculate ROI, ROAS, CPA, and break-even conversion rate from your ad spend, visitors, conversion rate, and AOV.

🔗

UTM Builder & Campaign Tracker

Tracking

Build UTM tracking URLs with all 5 parameters. Save history to browser, bulk generate campaigns, and export as CSV.

🎯

Ad Creative Analyzer

Scoring

Score your headlines, body copy, and CTAs across 8 criteria: clarity, benefit language, urgency, power words, and platform compliance.

📐

Marketing Funnel Builder

Strategy

Build a visual TOFU→MOFU→BOFU funnel with channels, KPIs, and messages per stage. Export as a formatted funnel brief.

✅

CRO Checklist Generator

CRO

Generate an interactive CRO checklist for your page type and industry. Prioritized, scoreable, and exportable as Markdown.

Frequently Asked Questions

Is the UTM builder generating standard parameters?: Yes: it produces utm_source, utm_medium, utm_campaign, utm_term, and utm_content in the format that GA4 and Universal Analytics both recognize.
What's the ROI calculator based on?: Basic return on investment: (revenue - cost) / cost × 100. You can also model customer acquisition cost and lifetime value as separate inputs.
What does the ad copy generator produce?: Draft copy based on the product, target audience, and tone you describe. Treat it as a solid starting point to edit: not a final version to publish straight away.
Is the keyword cluster tool useful for Google Ads campaigns?: Yes. Grouping keywords by theme helps you build tighter ad groups, which tends to improve Quality Score and lower cost per click.
What does the funnel builder output?: A visual breakdown of your conversion funnel stages and drop-off rates. You enter the numbers and it diagrams the flow: useful for presentations and client reports.